About the Company
Clarifai is a leading, full-lifecycle deep learning AI platform for computer
vision, natural language processing, and audio recognition. We help
organizations transform unstructured images, video, text, and audio data into
structured data at a significantly faster and more accurate rate than humans
would be able to do on their own. Founded in 2013 by Matt Zeiler, Ph.D.
Clarifai has been a market leader in AI since winning the top five places in
image classification at the 2013 ImageNet Challenge. Clarifai continues to
grow with employees remotely based throughout the United States and in
Tallinn, Estonia.
We have raised $100M in funding to date, with $60M coming from our most recent
Series C, and are backed by industry leaders like Menlo Ventures, Union Square
Ventures, Lux Capital, New Enterprise Associates, LDV Capital, Corazon
Capital, Google Ventures, NVIDIA, Qualcomm and Osage.
Clarifai is proud to be an equal opportunity workplace dedicated to pursuing,
hiring, and retaining a diverse workforce.
Your Impact
As a Digital Marketing lead/Manager, you will lead global strategies to
increase brand awareness for Clarifai, drive user signups to our platform, and
generate leads via organic and paid channels. With your focus at the top of
the funnel, you will develop and execute strategies for search/paid marketing
acquisition, conversion rate optimization, and personalization. You will own
the website property, and you partner with the demand generation leader to
execute on the marketing calendar.
Initially, you will spend most of your time doing, and overtime there will be
opportunities to grow a team to accelerate successes. You will generate more
and higher quality top of funnel opportunities for our commercial sales team.
You will have full responsibility for driving the strategy and implementation
of a subset of all marketing activities including: lead generation, outbound
campaigns, and SEO/SEM. You will directly impact Clarifai's success by driving
toward more opportunities for revenue. You will report to the Head of
Marketing.
Your Opportunity
Drive creation, execution, and continuous optimization of digital
marketing campaigns, utilizing a range of techniques including social
media, paid search, SEO and PPC.
Own the website property ensuring that it is aesthetically pleasing and
engaging, provides excellent experiences for key personas, is accurate and
current, is easy to find and navigate, and incorporates SEO best
practices.
Measure and report the performance of all digital marketing campaigns.
Partner with data analysts to develop insightful, clear and concise
results analysis and reporting templates that demonstrate an understanding
of digital marketing performance and enable data-driven decision-making.
Perform keyword research, in order to optimize existing content and
uncover new areas of opportunity.
Conduct research, data collection, and analysis to assess the visibility
of the assigned website, blogs, social media accounts, and ancillary
pages.
Analyze and define SEO strategies including site structure, page
structure, and internal linking structure, and define recommendations for
further optimization. Continuously demonstrate improvement in SEO rankings
for emerging terms.
Own and implement improvements on digital strategy. Research keywords, the
latest digital tools, competitors, and industry trends to optimize
existing content and uncover new opportunities to grow the website
traffic, optimize conversions, and enable digital growth.
Contribute to web copy, creating social media content, marketing
collateral, blog posts, and newsletters.
Own documentation of standards, processes and decisions in a forum (for
example Confluence, and/or gdrive) that improves awareness, collaboration
and understanding across the team and the company.
Requirements
7+ years of digital marketing experience, including experience at a high
growth startup
Prior experience with SaaS/product led growth/self-service products across
SMB and enterprise
Successful record of expanding MQLs including in greenfield territory
Fluent using Google Analytics GA4, Google Ads, LinkedIn Ads, Instagram Ads
and various SEO/SEM tools (ahrefs, Moz, SEMRush)
Fluent using CRM tools like Hubspot, Wordpress and sales tools like
Salesforce and Apollo
Advanced experience optimizing product led growth funnels, including
acquisition, activation, revenue, and referral campaigns
A track record partnering with data analysts to create insightful reports
and data visualizations
Utilize data to extract larger stories, and make strategic marketing
recommendations to leadership with a commitment to optimize your and your
team's activities based on data
Ability to continuously improve SEO rankings for emerging terms
A track record of being a great teammate and partner to marketing and
sales teams, building and enhancing customer journeys and digital
experiences
Great to Have
Good with python scripting
Interest or passion for Artificial Intelligence, technical personas,
Computer Vision
Prior supervisory experience of hiring, managing, and coaching a small,
scrappy team
You are technically oriented and comfortable learning about development
You have a bias toward action and taking the initiative
You thrive in a challenging, collaborative and exciting work environment
You possess the ability to write persuasively, influence and communicate
confidently at all levels
You have a positive can-do attitude, and are adaptable to evolving
business objectives
