About the Company
Clarifai is a leading, full-lifecycle deep learning AI platform for computer
vision, natural language processing, and audio recognition. We help
organizations transform unstructured images, video, text, and audio data into
structured data at a significantly faster and more accurate rate than humans
would be able to do on their own. Founded in 2013 by Matt Zeiler, Ph.D.
Clarifai has been a market leader in AI since winning the top five places in
image classification at the 2013 ImageNet Challenge.
We have raised $100M in funding to date, with $60M coming from our most recent
Series C, and are backed by industry leaders like Menlo Ventures, Union Square
Ventures, Lux Capital, New Enterprise Associates, LDV Capital, Corazon
Capital, Google Ventures, NVIDIA, Qualcomm and Osage.
Clarifai is proud to be an equal opportunity workplace dedicated to pursuing,
hiring, and retaining a diverse workforce.
We are looking for an exceptional Demand Generation Manager to join our
Marketing team. You will help make Clarifai's brand more prominent and
generate more top of funnel opportunities for our Sales team. The
Design and implement B2B demand generation programs to achieve quarterly
targets for leads and opportunities.
Establish, track, and drive actions to improve response rates, pipeline
progression and return on effort for demand generation programs.
Responsible for key metrics across your programs. Organize reports and
dashboards to provide visibility; analyze and report on campaign results
Manage all aspects including researching target audiences, budgeting, list
creation, tactic execution, results reporting, and return on investment.
Calibrate SEO and paid search campaigns.
Curate relevant collateral for campaign success. Participate in creating
content when necessary. Incorporate constructive feedback from the Sales
team including on collateral creation.
Work with team members to continually evaluate and assess new methods and
opportunities to reach key personas. Perform and document post mortem
analyses at the conclusion of each campaign, deriving lessons learned on
lead quality and quantity based on activities and messaging.
Annually perform a formal audit of all campaigns and their content to
ensure that Clarifai continuously improves what content we are
6+ years of Saas demand generation experience with SMB, Mid-Market and
Enterprise B2B accounts
Self-starter, reliable team player with strong initiative and the ability
to thrive in high-intensity, rapidly changing environment.
Ability to juggle multiple cross-functional projects in a fast-paced,
deadline-driven environment with strong attention to detail.
Data-driven marketing experience. Each program you run has clearly-defined
Strong knowledge of omnichannel demand generation tactics (events
marketing (physical and digital), SEO, social media marketing, email
marketing) and lead conversion principles including various testing and
Experience running automation campaigns. Fluency in Hubspot or Wordpress
Experience with Google Analytics, Google Tag Manager.
Ability to communicate fluently in English.
Great to Have
Prior experience in a start-up, especially in a technology or SaaS start-
Prior experience at company using product led growth strategy
History of progressively expanded responsibilities as a marketer. You are
excited to broaden your knowledge about new methods in marketing such as
generative content. Curious to learn, grow, and improve your skills as a
Personal pride in creating high quality programs. Passionate about the
success of your team.
Strong interpersonal, multi-tasking, project management and problem-
Outstanding verbal and written communication skills, including
presentation skills and copywriting.
Interest in Artificial Intelligence, Machine Learning and/or Computer