C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for
accelerating digital transformation. The proven C3 AI Platform provides
comprehensive services to build enterprise-scale AI applications more
efficiently and cost-effectively than alternative approaches. The C3 AI
Platform supports the value chain in any industry with prebuilt, configurable,
high-value AI applications for reliability, fraud detection, sensor network
health, supply network optimization, energy management, anti-money laundering,
and customer engagement. Learn more at: C3 AI
C3 AI has an opening for a Senior Field Marketing Events Manager located
onsite at our office in Redwood City, CA. We are looking for an energetic and
detail-oriented field marketing events professional to plan, manage and
execute virtual and in-person event campaigns. Including conferences,
executive events, industry events, and speaking opportunities on behalf of C3
AI.
The successful candidate must possess the ability to think strategically,
execute efficiently as well as manage a variety of tactics driving the
company's participation in proprietary and third party events as well as
thought leadership speaking engagements. In this role, you will ensure the
delivery of first-class, valuable, engaging, high-impact events for our global
audiences across various industries. This is a highly visible role where you
will drive field and event marketing plans, sales communications, event
logistics, project deliverables, activities, and event communications for a
diverse series of events. You will act as a critical counterpart that
identifies opportunities to improve best practices, internal processes, and
brand presence in order to achieve scalability while C3 AI continues to grow.
Responsibilities
Work across C3 AI Marketing, Sales, Products, and Finance organizations to
research, propose, and manage third party events and thought leadership
and speaking events for company spokespeople.
Create, and deliver proprietary executive-level events.
Ensure event participation includes bringing in new opportunities, and
influences deal cycles for our sales team.
Research, plan and maintain the online events calendar including 3rd party
industry conferences, proprietary events, webinars and regional
hospitality field events
Own and drive all aspects of event execution and management: messaging,
communications, logistics, branding, collateral, vendor management,
project timelines, budget management and reconciliation.
Write executive event briefings and prepare budgets for executive
approval.
Monitor, measure, and report on event campaign effectiveness and results.
Communicate with external agencies and internal groups to drive project
plan and foster collaboration.
Input lead data into CRM system, support list management for lead
generation and nurture marketing, and perform marketing operations
functions.
Manage multiple, complex programs successfully in a collaborative, fast-
paced environment.
Maintain direct alignment with sales team in terms of all pre and post
event communication, marketing-driven campaigns, and event promotion
strategy.
Manage internal field and events communication between sales and
marketing.
Partner closely with LOB leaders as well as individual reps to strategize
and execute against programs that impact pipeline and increase engagement,
effectively communicate upcoming plans, and consolidate feedback
Collaborate closely with Sales Operations, Marketing Operations and
Creative to develop and optimize event assets including landing pages and
email templates.
Measure, analyze and share ROI for field marketing programs, including
attendee feedback, opportunity generation, deal acceleration
Qualifications:
Bachelor's degree in marketing, communications, or related field.
8+ years of experience in corporate and/or agency event and conference
management. Enterprise tech experience a plus.
Experience managing and executing hosted and 3rd events
Excellent written/verbal communication and interpersonal skills, including
executive presence.
Strong project management skills, ability to be on track for simultaneous
events of evolving scales and timelines.
Strong analytical and quantitative skills – strong problem solver who can
analyze data and define solutions.
Metrics driven, experience having pipeline building responsibility a plus.
Creative, high energy, innovative, proactive, and resourceful.
Proven ability to thrive in a demanding, fast-paced environment.
Familiarity with and/ or the desire to learn new productivity and
collaboration tools to track and communicate all details of events.
Experience and willingness to perform manual work for setup and tear down
of events. Ability to travel as needed including some occasional evening
and weekend work.
Experience with the following technologies:
Microsoft Office, Microsoft Teams (Microsoft Dynamics a plus)
Powerpoint and Excel
Cvent (or SplashThat) for event registrations and landing pages
Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)
Preferred Qualifications:
Experience with ABM, digital marketing, demand gen and high
touch/concierge executive programs Location: Redwood City HQ only
Candidates must be authorized to work in the United States without the need
for current or future company sponsorship.
C3 AI provides excellent benefits, a competitive compensation package and
generous equity plan.
California Pay Range
$130,000—$161,000 USD
C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We
do not discriminate on the basis of any legally protected characteristics,
including disabled and veteran status.
