Technical Marketing Associate
About the Company
Clarifai is a leading, full-lifecycle deep-learning AI platform for computer
vision, natural language processing, LLM's and audio recognition. We help
organizations transform unstructured images, video, text, and audio data into
structured data at a significantly faster and more accurate rate than humans
would be able to do on their own. Founded in 2013 by Matt Zeiler, Ph.D.
Clarifai has been a market leader in AI since winning the top five places in
image classification at the 2013 ImageNet Challenge. Clarifai continues to
grow with employees remotely based throughout the United States, Canada,
Argentina, India and Estonia.
We have raised $100M in funding to date, with $60M coming from our most recent
Series C, and are backed by industry leaders like Menlo Ventures, Union Square
Ventures, Lux Capital, New Enterprise Associates, LDV Capital, Corazon
Capital, Google Ventures, NVIDIA, Qualcomm and Osage.
Your Impact
As a Technical Marketing Associate, you will lead the technical content
strategy of documentation and the umbrella of technical documentation. You
will work closely with product, and marketing in creating endearing technical
documentation that entices developers and data scientists.
You will lead a team of ML Analysts to create the best representation of the
product as Documentation, API guides, API interfaces, SDK documentation,
technical blogs and technical tutorials.
Driving SEO and SEM for the technical documentation content of the platform
and evangelising technical content to prospective developers and data
scientists working with Product and Marketing departments.
Your Opportunity
Be the Product Documentation champion to evangelise product usage with
Developers and data scientists.
Should have a great passion for Content marketing strategies and leverage
the documentation umbrella of content for the same.
Be a technical content strategist internally and drive rigorous content
delivery within the Documentation umbrella of Portal guides, API guides,
API clients, technical blogs and SDK guides to drive organic traffic and
drive better developer experience.
Ability to visualise the problem-solving needs of developers and data
scientists and drive the understanding for them to solve the problems
using Clarifai's suite with effective documentation.
Be hands-on in creating content along with ML Analysts and documentation
specialists.
Own and manage documentation umbrella of assets along with Stakeholders.
Own documentation of standards, processes and decisions in a forum (for
example Confluence, and/or drive) that improves awareness, collaboration
and understanding across the team and the company.
Perform keyword research, in order to optimize existing content and
uncover new areas of opportunity.
Drive creation, execution, and continuous optimization of digital
marketing campaigns, utilizing a range of techniques primarily SEO and
SEM.
Own the documentation property ensuring that it is aesthetically pleasing
and engaging, provides excellent experiences for key personas, is accurate
and current, is easy to find and navigate, and incorporates SEO best
practices.
Measure and report the performance of all digital marketing campaigns.
Partner with data analysts to develop insightful, clear and concise
results analysis and reporting templates that demonstrate an understanding
of digital marketing performance and enable data-driven decision-making in
tandem with the Marketing department.
Requirements
MBA graduate from top tier university/colleges specialised in Marketing
with compulsory experience in IT for up to 2 years in Web technologies.
Strong experience and passion for Content Marketing, using technical
content for Marketing to target developers and data scientists.
Desire to learn new technologies and excel in technology and data-driven
marketing.
Ability to work on Matrix organisation and steer ML Analysts to create
product documentation.
Comfortable with technology stack to create content - Markdown files and
HTML.
Ability to lead by example in creating technical content for AI/ML
products, the content can be Video files, Design Files, Markdown files and
HTML files.
Fluent using Google Analytics GA4 and various SEO/SEM tools (ahrefs, Moz,
SEMRush)
Understanding of cloud computing
Great to Have
Good with Python scripting
Experience in Video tools like OBS studio, and Fimora for Product Tutorial
creation.
Good understanding of the AI ecosystem
Interest or passion for Artificial Intelligence, technical personas,
Computer Vision
You are technically oriented and comfortable learning about development
You have a bias toward action and taking the initiative
You thrive in a challenging, collaborative and exciting work environment
You possess the ability to write persuasively, influence and communicate
confidently at all levels
You have a positive can-do attitude and are adaptable to evolving business
objectives
Clarifai is proud to be an equal-opportunity workplace dedicated to pursuing,
hiring, and retaining a diverse workforce.
