GPT may finally be turning decades-old efforts by Big Tech to lighten clinicians' administrative loads into real tools, stakeholders tell Axios at HIMSS. For its part, Google Cloud sees itself as a partner to AI-focused health-tech companies, says Aashima Gupta, Google Cloud global director of health care strategy. Soni agrees, noting he can't see many Big Tech players building "a full stack health care product that will actually be useful in a clinical setting." A generative AI model can "analyze the longitudinal record the patient has and connect it with the insurance company," Petro says. The bottom line: Any tech that helps relieve providers' administrative workload is heavily prized in today’s market, and GPT is displaying rapid potential.