Broadcast Media Has a Measurement Issue; Can AI Solve It?

April 03, 2024

But with AI, broadcast media now have a pathway toward helping them better demonstrate metrics of success including added value, over-delivery and web-lift that is directly attributable to ad spending on broadcast media. WHO:– Paul Cramer, Managing Director, Media and Broadcast, Veritone– Stephanie Callihan, Senior Business Development Lead, The Center for Sales StrategyWHERE:To register,, April 11, 2024 at 2:00 p.m. ETSafe Harbor StatementThis news release contains forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Although Veritone believes that the assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the results contemplated in forward-looking statements will be realized.

The source of this news is from Veritone