The acquisition of Hero Research, in tandem with People.ai’s embedded Salesforce experience, will allow enterprise organizations to maximize the productivity and performance of their sales reps, dramatically reducing time spent on Salesforce workflows. “The new Salesforce experience is another example of how People.ai is delivering the value we can’t get from any other vendor. It’s going to be a game-changer for our reps.”People.ai’s acquisition of Hero Research and the launch of its new embedded Salesforce experience follow its acquisition of ClosePlan in October 2020. For more information on People.ai’s Hero Research acquisition, its product, and the new Salesforce experience, visit People.ai. Using patented AI technology, it transforms business activity such as email, meetings, and contacts, into insights that increase sales rep productivity and maximize marketing ROI.