What is Digital Asset Management (DAM)?

Digital asset management (DAM) consolidates an organization’s digital content into a single location, making it easier to access, manage and distribute with internal teams, partners, and customers. Is digital asset management the same as content management? While digital asset management involves content management, this term is often associated with content marketing. For people new to asset management, we explore the differences between digital asset management (DAM) and media asset management (MAM). Exploring what makes brand asset management different from digital or media asset management.