Secondmind has appointed automotive industry expert Yasuhiro Harada as a strategic advisor to the company. Known in the industry as ‘Mr Model-Based Design’ following his many years at Mazda leading various development innovations including its pioneering model-based design, Harada brings a wealth of experience to Secondmind. Harada also served as the First Committee Chairman of the Planning and Management Committee of Japan Automotive Model-Based Engineering centre (JAMBE), an organisation established by the Japanese automotive industry. I expect the collaboration of the next-generation AI and model-based design we have been working on is the key to saving. I remember the day and the shock when I first encountered the machine learning technologies of Secondmind.